Peter Heinrichs - this name stands for enjoyment and lifestyle all over the world. A brand, behind the one Passionate entrepreneur and man: According to an apprenticeship in the parental cigarette business Founded Peter Heinrichs as a 17-year-old with 3,000 D-Mark starting capital and an old Ford In his hometown Cologne his own tobacco wholesale. At 30 he sold the fast Grown company to a large corporation and could have settled down comfortably.
Problem: The job consisted of a complete rebranding of the actual product as well as the construction of a website with e-commerce integration. Our goal was to visualize the origin of the product and make it visually appealing for the target group.
Process: Looking at the branding of the product and the website, users clearly recognize the key values, authenticity and sustainability - but hopefully also the joy the team had while working on it.